Role Purpose
The Partnerships & Ecosystem Lead is responsible for building strategic partnerships within Digital Business Centre that solve meaningful SME business problems
The role will identify where SMEs already manage important activities such as accounting, payments, sales, payroll, e-commerce, procurement and business operations, and develop partnerships that connect relevant VPBank group's Subsidiary company capabilities into these workflows.
The objective is not simply to establish partnerships or distribute banking products. The role is expected to create mutually valuable propositions that generate customer acquisition, recurring engagement, transaction activity, relevant operating data and new financial-service opportunities.
The role will own partnership opportunities from identification and proposition development through commercial agreement, integration, pilot launch, optimization and scale.
Key Responsibilities
- Ecosystem Strategy & Opportunity Identification
- Proposition & Commercial Development
- Partnership Execution & Integration
- Customer Acquisition, Engagement & Data
- Commercialization & Pilot Execution
What we're looking for
The successful candidate should combine strong commercial capability with curiosity about how SMEs actually operate and the ability to turn partnership opportunities into working propositions.
Key attributes include:
- Strong commercial and business-development capability.
- Natural relationship builder with strong negotiation and stakeholder-management skills.
- Strong understanding of digital ecosystems, platforms and partnership business models.
- Able to think beyond bilateral partnership agreements and identify broader ecosystem opportunities.
- Strong curiosity about how SMEs operate and willingness to engage directly with customers and partners to understand workflows and pain points.
- Able to translate customer problems into propositions that create value for the SME, GPBank and the partner.
- Comfortable discussing APIs, data, integration and digital customer journeys with Product and Technology teams.
- Strong understanding of partnership economics and ability to build commercially viable business cases.
- Entrepreneurial and able to create propositions where none currently exist.
- Hands-on and willing to drive opportunities from initial discussion through execution and launch.
- Comfortable operating across organizational boundaries and influencing stakeholders without direct authority.
- Able to operate effectively in an evolving environment where propositions and operating models are still being developed.
- Strong ownership and focus on measurable customer and commercial outcomes.
Preferred backgrounds:
- FinTech
- SaaS / SME business platforms
- Payments / Merchant Solutions
- Digital Platforms / E-commerce
- Ecosystem Partnerships
- Embedded Finance / Digital Financial Services
Also relevant:
- Merchant acquiring
- Digital business development
- Technology or platform partnerships
- Digitally progressive SME banking
- Strategy or consulting candidates with strong commercial partnership and implementation experience
Traditional banking relationship-management experience can be relevant, but candidates should demonstrate the ability to move beyond relationship management and product distribution toward:
Customer Problem → Proposition → Integration → Distribution → Engagement → Data → Monetization
Banking experience is helpful but not mandatory if the candidate demonstrates strong commercial judgement, ecosystem thinking and the ability to execute digital partnerships.
What Success Looks Like
Success in this role means:
- A clear and prioritized ecosystem pipeline built around meaningful SME customer problems.
- High-value partnerships progress from opportunity identification to live propositions.
- Partner channels generate meaningful SME customer acquisition.
- Partner-acquired customers demonstrate increasing activation, transactions and recurring engagement.
- Partnerships create relevant operating data that improves VP Group understanding of SME customers.
- Ecosystem relationships generate identifiable commercial opportunities across payments, lending and other financial services
Contact
For more information please reach to
Zalo: +84 0978065326
Email: Anhntk53@vpbank.com.vn
Linkedin: Ha Kieu Anh (Katie) | LinkedIn