Market Research, Customer Profiling, and Analysis
- Conduct market research, studies, and analysis to create customer profiles for the Affluent segment.
- Develop diverse and differentiated product packages and policies tailored to the Affluent segment.
- Contribute to building and developing the Affluent segment positioning and competitive advantage against other banks in the market.
Affluent Customer Identification Regulations/Procedures Management
- Manage regulations and procedures related to the identification of Affluent customers.
- Ensure compliance with all applicable regulations and procedures.
- Develop and implement policies and procedures to enhance the identification and onboarding of Affluent customers.
Affluent Customer Acquisition and Retention
- Collaborate with relevant departments to propose, develop, and implement programs and initiatives to attract new Affluent customers, strengthen customer relationships, and retain existing customers.
- Partner with the business development department to implement partnership programs, collaborate with partners, and design programs tailored to each partner to acquire high-quality new Affluent customers.
- Propose additional partner benefits for Affluent customers to enhance the bank's positioning and strengthen customer loyalty.
- Collaborate with relevant units to develop a model for identifying potential Affluent customers, at-risk customers, win-back opportunities, cross-selling opportunities, and implement action plans to convert these opportunities into sales.
Business Relationship Development (BRD) and Customer Experience Enhancement
- Develop BRDs and systems to digitize the customer experience journey, enhance customer experience at touchpoints, encourage customers to increase their balances, increase product holding, TOI, total assets (AUM), and automate operational processes.
- Develop, launch, and collaborate with the sales promotion department to implement related programs to increase the effectiveness of support for business units.
Affluent Customer Portfolio Management and Reporting
- Monitor, report, and analyze the management of the entire Affluent customer portfolio.
- Provide timely recommendations to senior management and relevant units on appropriate action plans in accordance with the direction for each period.
Other Responsibilities
- Perform other tasks as directed by the Leadership of the AF-MAF Segment and Investment Products Center; the Management Board of the Retail Customer Segment; and other authorized managers in each period.
Professional Qualifications:
- Bachelor's degree or higher in economics majors: finance and banking, accounting, auditing, finance, marketing, economics, business administration, etc.;
- Minimum of 5 years of working experience in Retail Banking, minimum of 2 years of working experience in related fields
- Understand Affluent customer service and positioning
- Have in-depth expertise in data analysis, building management reporting systems to track activity metrics related to customers
- Have knowledge and research on competitors in the market
- Understand the technology platform, system, experience in building and developing some BRDs related to the banking sector
- Experience in implementing programs to attract new affluent customers or retain existing customers.
- Priority for candidates with good English
- Professional, confident, able to work under pressure
Skills:
- Communication skills
- Presentation skills
- Negotiation and persuasion skills
- Analysis and problem-solving skills
- Data analysis skills
- Time management skills
- Change management skills
