Customer Engagement
- Work together to drive CVP development and maintenance for Private Customers.
- Build and implement client engagement programs and initiatives.
Event Management & Others
- Laise with cross-departments to develop a comprehensive annual event plan aligned with brand marketing plan to support brand strategy as well as business goals.
- Lead the event team to execute the events and brand activation activities, ensure creative approaches and flawless execution, especially events reserved for Private Customer groups.
- Manage marketing budget and allocation plan, develop a Brand MKT.
- Understand consumer behavior and engagement patterns with brand messaging. Propose initiatives to help enhance AuM, sales, number of customers, long-term customer engagement with Private banking services including testimonial articles, customer’s story …
- Maintain up to date knowledge of Private banking industry and on competitor's activities to help with sales ideas, overcoming objections and product positioning.
- Being responsible for other projects as assigned by line manager. Coordinating with cross-functions and third parties to ensure work results that are delivered in good quality; in a timely manner and within budget.
Brand management and communicat
- Work with leadership and bank’s Marcom to develop long-term, research-led brand strategy to build strong brand positioning and enhance brand equity.
- Develop branding plan and execute of branding campaigns, in line with Private banking’s brand strategy to enhance brand awareness across channels, attract customers and achieve business KPIs.
- Coordinate with the Marcom team across the bank to build a consistent brand image & brand characteristics and enhance brand SOV throughout channels by creating compelling concept directions for both online and offline channels.
- Work closely with other Digital team to deploy always-on campaigns and other branding campaigns to build brand reputation and generate leads.
- Conduct necessary market research, brand health research to inject valuable insights into brand and marketing strategies and planning as well as Student recruitment strategies.
1. Trình độ Học vấn/ Educational Qualifications
- Bachelor’s degree in Marketing, Communication, Journalism, PR or related fields.
2. Các Kinh nghiệm liên quan/ Relevant Experience
- Minimum of 5–7 years experience in Marketing, PR and communications;
- Experienced in communication work, brand management of products and services for priority/HNW/UHNW segments.
3. Kiến thức/ Chuyên môn có liên Quan/ Relevant Knowledge/ Expertise
- Strategic brand communications mindset.
- Deep knowledge and understanding of priority/HNW/UHNW customer is an advantage.
- Experience working in a flexible and changeable environment.
4. Các Kỹ Năng/ Skills
- Relationship/People Management Skills, Leadership skills, Effective Communication skills
- Problem Solving & Decision Making
- Creative Thinking & Innovation
- Flexibility and versatility
- Good at working in a team and independently
- Exceptional Vietnamese writing skills and advanced English competencies
5. Các năng lực cần có/ Required Competencies
- Active, resourceful, and highly accomplished and capable of multitasking and solving multiple priorities
- Ability to work in groups and interact with departments in the bank
- Attitude – Detailoriented, attentive + Attitude – Can-do attitude, proactive
QUYỀN LỢI
- Attractive income and competitive performance-based salary and bonus.
- Bonuses for holidays and Tet (according to the bank's policy at each period).
- Preferential loan rates according to the bank's policy at each period.
- Attractive leave policy based on job level, including summer vacation.
- Mandatory social insurance as per labor law + VPBank care insurance for employees depending on level and length of service.
- Opportunities to participate in training courses based on the training framework for each position.
- Working hours: Monday to Friday and Saturday morning.
- Dynamic and friendly working environment with many opportunities for learning and development; participation in various interesting cultural activities (sports competitions, talent contests, teambuilding activities, etc.).
