Digital Marketing Campaign Manager - TA050

• Design scenarios & execute campaigns to support business to various customer segments/ product to build engagement
• Manage and operate Martech systems to support automated communication to acquire, retain and engage customers
• Work with Martech vendor/ platform or IT/ developer to implement and leverage scenarios by combining business requirement and platform resources
• Support business teams with MarTech management solutions 
• Manage timeline and priority of each campaign base on business situation
• Implement creative material of email templates, landing pages, SMS/Zalo ZNS, banners/ push notification, video and other dynamic creatives etc.
• Craft marketing automation workflows along with media (email, Zalo ZNS/SMS, web/app banner, push, etc.) calendar planning, campaign implementation and execution.
• Monitor, report and analyze performance to improve open rates, click through, conversion rates, and optimize the strategy and journey.
• Analyze past and current campaign performance & propose ways to increase engagement through analytical learnings. Execute A/B tests and other optimization strategies where necessary.
• Troubleshoot technical issues related to Data, HTML/CSS templates, list segmentation, email system and other aspects of email execution, as required.
• Keep a track of budgets and expense for Martech vendor base on model (price per Active customer, prices per user)

• Bachelor's Degree, ideally in Business, Finance, Marketing, Ecommerce or a technical field (or equivalent experience)
• 3+ years of digital marketing, Campaign management, UX/UI, product and distribution
• Familiarity with database management, Analytics like Google/ Firebase Analytic, Facebook, Mobile measure platform…
• Strong analytical skills with experience using various testing methodologies.
• Experience working with Marketing automation platform like Insider, Salesforce MKT cloud, HubSpot, Microsoft Dynamic 365…
• Experience working with IT /Developer and Business team beside ability to handle work through multiple agencies and vendors
• Experience presenting channel strategy and campaign results to cross-functional partners and executive leadership

BENEFITS:

• Competitive salary and bonus package
• Staff loan with special interest rates
• Traing courses based on the job, Training framework/Learning RoadMap for each position
• Insurance in accordance with Labor laws + VPBank Care insurance for all employees. (insurance covered for family members for entitled employees);
• Annual leave (varied based on job grade)
• Travel allowance
• A dynamic and friendly working environment, full of great opportunities to develop your career and abundant interesting activities to join (Sports competitions, talent contests, teambuilding…)
• Working time: from Monday to Friday & 2 Saturday mornings/month